Maybelline – design for social networks

Presentation and up-to-date design for the official groups of the world-famous brand in Facebook and VK

Generally, branding for any object is to inspire visitors/viewers and to make them join the movement or the campaign due to the common ideas. In this case the campaign gets a significant monetary support for its activities and certain customers’ loyalty. The design for Maybelline’s social networks by PRAS was not an exception. 

High quality up-to-datedness, independence and… focus on women- all these things distinguish Maybelline from others in the world of cosmetics

The groups of Maybelline New York, which we designed, had been created for promotion in Belarus (first of all, in Minsk) – therefore, we decided to present the capital of Belarus painted in the colours and patterns of the cosmetics. Depending on the season and weather, the images were to change from warm red to dark blue or even black.

However, nothing is final in this life: Minsk was not pained in Maybelline colours but was build from its products