Corporate style for “Water and Health” campaign

How can resources be preserved, where can clean wells be found and why is it important to drink clear water – the answers to these questions are provided by the project of International public organization “Ecoproject Partnership”

The developed corporate style includes the following: templates for letterhead stationery, envelope, folder, presentation as well as diagonal and vertical templates for printed materials. Obviously, an original logo was developed apart from that. The main idea of the logo is the use of allegoric water waves one of which symbolizes water and the other one - health. We decided not to restrict ourselves to standard approaches (“drops”) but to connect the title of “Water and Health” campaign with the structure of water’s molecular network as well.

As a result water formula and the shape of a drop turned into huge water waves which bring health and success to people’s bodies.

In addition to the main elements of the corporate style, we also had to develop a leaflet about wells. The leaflet had to be convenient and clear for elderly rural dwellers. Simple information graphics had to persuade readers to use only clear drinking water, explain the principles of wells’ construction and the methods of protecting a well from pollution with heavy metals and radioactive substances.

The corporate pattern developed on the basis of the logo can be easily used in any layout.

Template of MS PowerPoint presentation consists of seven slide masters, which will be used for all campaign’s needs - headers, photos and drawings, text, information graphics, etc. All slides are static and can be easily copied. The colours of the presentations match the campaign’s corporate style.