Corporate style for “Crisis management” company

Belarusian entity which liquidates bankrupt enterprises acquired its corporate style related to the Renaissance.

   The objective of designing the corporate style for “Crisis management” limited liability company was to reconsider the traditional image of a liquidator being the killer of bankrupt entities. We suggested creating the brand of a mature crisis manager in the market of such services (the company originated in 1999) using the patterns of the Renaissance which symbolizes that bankrupt entities do not disappear but simply undergo regeneration. In those days, Pegasus symbolized eloquence and power which are peculiar to court lawyers.

The main colour of the style is “Berlin blue” which also represents the Renaissance and help us to feel the era.

Apart from the logo, we have designed a badge, corporate business cards and a letterhead template. There are two types of business cards: a common one for employees and a personal one for the Director of “Crisis management” limited liability company. The personal business card was printed on paper with a specially designed pattern and on velvet which adds to the elegance of the Renaissance.