“Green economy” video

Animated “Green economy” video for the UN Development Programme in Belarus

Careful attitude to environment has been in the list of our priorities for a long time. Finally, we got a chance to configure our intangible aspirations and create a live “green” video upon the UN’s request. It is clear that integrating ecological priorities and public conscience is not that simple in the current economic situation. However, PRAS was quite lucky in terms of the project’s topic: the video was to present the financial benefit from the conscious approach to the natural capital.

We did not use loud or pompous images: our characters, appliances and actions were based on the real Belarusian life we expect to have tomorrow or the day after tomorrow. We focused on the main resource of every economy – you and us. Environmentally friendly characters start purchasing A-class appliances in the “6th element” shop, think about organic plastic, romanticize traffic infrastructure and believe in the power of Belarusian wind generators. As a result their conscience is clean, environment is bright and friendship is sincere and devoted..

You can find more interesting videos on PRAS channel.