Redesign for Belaruski Čas information portal

Noble appearance for the web version of the trade unions’ newspaper

Redesign for Belaruski Čas newspaper proved that mutual interest and consistent cooperation could result in the effective form. The update of the edition’s information portal is another bright feature of the portrait (you can read about the previous update). From now on, the website has not only a distinct structure but also the elegant appearance which is based on the corporate style. Moving smoothly from news to media feeds and further users find themselves in the topical information context even without a full-fledged immersion into texts. For this purpose, we increased spaces between headlines, got rid of balance elements and made each section distinct.

The new layout contributes to democratization of the editorial policy. Readers used to skip a lot of interesting materials because of the form of their presentation. The elegantly simple text layout suggested by PRAS significantly improves the publications’ chances to reach the minds and hearts of the target audience.

The design works together with the touching, “tasty” and topical content which, most importantly, focuses on the reader’s personality.

Large high quality photos immediately introduce the topic and the level of further immersion depends on the time users have. The most committed audience may register and provide seasonal photos for contest sections. To cut the long story short, the result is light, readable, elegant, multi-layered, simply good and of course balanced from the information point of view. Enjoy :)