Banner ad for Belagroprombank

Illustration for the promotion campaign leaflet

Every year Belagroprombank holds a promotion campaign “Present a dream” for its small clients. We had to develop an advertising leaflet for this campaign that would draw the attention of children and their parents and tell about the opportunity to get presents. Agrik, the main character of the advertising leaflet, encourages children to follow their dreams. Dreams are represented by presents from the bank among other things: video game consoles, players and trips to Disneyland to visit characters from fairy-tales and entertainment attractions. At the same time, the banner contains a lot of useful information for adults which has not been illustrated for obvious reasons.