Information portal for the Belaruski Čas newspaper

Website for the newspaper of the Federation of Trade Unions of Belarus with capacities of the largest information portals

Information portal www.prof-press.by has experienced complete transformation. It has been not only the redesign but also complete reconstruction of the website of the Belaruski Čas newspaper, the website which had a good content but quite a weak website scheme which ignored the psychological peculiarities of perception of web-based information. The colours of the old website did not reflect the link with the Belaruski Čas newspaper; the layout and parameters of the elements did not comply with the modern requirements for website development. The team of art studio PRAS decided to remedy this situation.

Different types of news were intended to become the main part of the website: news feed, reports, media feed, editorial office’s blog, news from the regions, Q&As, etc.

Users need good navigation on the website; therefore, we split the elements connecting them according to the main idea. The preview of big news (main news in each section) also creates an interesting effect on the website. The preview was made by adding a mirror picture and a frame – this draws the user’s attention to the element.
   Media feed section has the greatest visual effect of the information and allows users to view the photo, photo report and the description using the scrolling function. Apart from that, Media feed section can incorporate links from Youtube, which increases the number of the website’s visitors due to accidental viewers.

Strict requirements for the content makes the Belaruski Čas ideal from users’ point of view – they see what the editorial office want them to see

The work of the information portal has been computerized to the maximum extent possible: the most viewed materials are placed into a certain column, advertising banners automatically disappear after a certain period of time, questionnaires are available for registered users only, rss is updated, comments are pre-moderated – all these comply with the latest requirements. An interesting system is used to enter the website: a user can link all his/her accounts in social networks into one and log in from different websites as one user. Apart from that, each journalist has his/her own page with contact information and relevant materials.

According to Google.Analitics, the website scheme works properly: the majority of users (70%) click what was meant for clicking