Website for Patriot Thai boxing club

The first Belarusian-language promo website of a Belarusian fight club

Fighters from Patriot club are well-known not only in Belarus but also all over the world – most of them have been prizewinners and champions in Muay Thai, kickboxing and К-1several times. Given this fact, the website for Patriot club was not only to tell about the club itself, coaches, peculiarities of training and membership terms but also to become a real presentation of the club in the Internet due to its non-trivial design and solutions. 

The website is filled with numerous details: animated elements, expressive insertions and a lot of fighting-related photos.

The studio decided to contrast the forms and colours – sharp and “bare” angles and calm sienna shades create necessary tension and the “bloody” spots and strokes make you trilled illustrating this hard sport without unnecessary horror. The main page makes you feel that the fighter is somewhere nearby – he is stepping back and approaching again. This is one more solution which holds users’ attention together with the design and the intended austerity of this page doubles the effect.

In spite of the interesting form, it is very simple to use the website. The information about the sport itself, club, coaches, their biography and awards, fighters as well as photos and videos of fights are just one click away from the main page. Fighting-related background photos in each section made by the studio’s designers will not let users feel bored of the same content. The localization of the website in three languages, Belarusian, English and Russian, provides fans from all over the world with a change to get acquainted with the Belarusian champions.

The website was entirely made using the responsive-design concept – each page is adapted to the resolution of users’ monitors.

Patriotgym.by was awarded the 3rd place at Belarusian-language advertising festival Ad.nak