Website for the printing house of the Federation of Trade Unions of Belarus

Corporate website of the printing house of the Federation of Trade Unions of Belarus which is one of the entities of “Prof-press” publishing house

As a matter of fact, we developed the corporate website for the printing house of the Federation of Trade Unions of Belarus, although originally it was planned to create a small promo site. The printing house had not had a website before, so we had to complete all stages from the very beginning: starting from the marketing research through flow charts and ending up with a content-full website. It’s worth mentioning that creating websites from scratch without any basis is a common practice for us :)

The site had to be the printing house’s presentation in the Internet, light colours, a lot of lightness and the unchanged logo – those were the main requirements of the customer

Originally, the main colours of the website were gray and white with orange spots. Later, the general style was changed: the colour of a blue jay bird, the main colour of the corporate style of the Federation of Trade Unions of Belarus, was added.
   Additionally, we developed icons for the site’s menu – each of them placed in a cube reflects the corresponding section. For example, Product catalogue is a huge folder because the printing house provides a much wider range of products than any other similar entity.

Each page has a subpage: equipment is connected with its application and products are connected with actual orders. All downloadable files open in Google Docs and can be seen at once without any saving of price lists which are not needed by an ordinary customer. Meanwhile, if price lists provide no information about certain services, the cost can be found out through a special form which prevents bots and spammers from the unrestricted use of the site’s resources.

The online cost calculator, official currency rates of the National bank and interactive inquiries – these are the possibilities of the website of the printing house of the Federation of Trade Unions of Belarus

In most cases, the content of the website is its integral part. This is true about the printing house’s website. We collected all necessary information and took photos of both the sophisticated equipment and the employees – each photo was edited and posted on the site to prevent the psychological feelings on the site from leaving the aesthetic feelings far behind.

The site’s content, photo editing, main banners and texts optimized for SEO and the layout played their role in website promotion