Corporate Style for Radio Minsk - 92.4 FM

We have developed the corporate style for the Belarusian rock-and-roll radio station which broadcasts at 92.4 FM (in Minsk).

Radio Minsk is the first Belarusian radio targeting the middle-aged audience (the age of 30-45) which broadcasts rock-and-roll music only and tells about famous rock-and-roll bands in its programs. DJs, presenters and editors wanted the corporate colour to be red and wished to preserve the customary font. The main role in the design is played by a plectrum as a symbol of rock-and-roll as well as by a radio speaker and radio waves from it.

The logo is bright and a bit combative just like rock-and-roll itself.

Forms with letterheads, badges, business cards, envelopes and note paper blocks have a common style which matches the logo.